Social media ads · Cork

Social media ads in Cork —
Meta and TikTok built for
real outcomes.

Paid social that drives actual results — leads, sales, bookings. Not just reach and impressions. Every campaign is built around what you need it to do.

What's included

Paid social done properly.

Strategy

Which platforms, what objective, what audiences — mapped to where your customers actually are and what they need to see before they buy.

Creative briefing

I'll brief the creative — what each ad needs to say, what format works for the objective, and what will stop the scroll. You supply assets or I advise on what to shoot.

Pixel & tracking setup

Meta pixel, Conversions API, TikTok pixel — properly installed and verified so the platform has the data it needs to optimise.

Audience targeting

Interest audiences, lookalikes, retargeting, customer lists — structured by funnel stage so the right message reaches the right person.

Ongoing management

Regular performance checks, budget reallocation, creative rotation, and audience testing — properly managed, not left to run on autopilot.

Monthly reporting

Clear, honest reporting on what the campaigns are doing — spend, results, cost per result — and what we're doing about it.

Meta vs TikTok

Which platform
is right for you?

The answer depends on your audience, your product, and your goals. I'll tell you honestly which platform is likely to perform better for your situation — not just what's trending.

  • Meta

    Strongest for local services, older demographics, high-intent audiences and retargeting. Facebook and Instagram combined.

  • TikTok

    Best for visually interesting products, younger audiences, and brands with engaging video content or the budget to create it.

  • Both

    Some businesses benefit from running on both platforms — discovery on TikTok, retargeting on Meta. It depends on the numbers.

Questions

Common questions.

What budget do I need for paid social?+

Meaningful results on Meta typically require €500–€1,000/month in ad spend. Less than that and the algorithm doesn't have enough data to optimise. TikTok is similar. Management fees are in addition to this.

Do you manage organic social media too?+

No — my focus is paid advertising. Organic social content management is a different discipline and I don't offer it. If you need both, I can recommend people who do organic well.

Do you help with creative and video content?+

I'll brief and direct the creative — what to say, what format, what hook. Actual production (video shooting, editing) is done by your team or a production partner. I can recommend people if needed.

How quickly can campaigns launch?+

Once tracking is set up and creative is ready, a new campaign can typically launch within a week. Tracking setup and creative briefing are usually the longest parts of getting started.

Get started

Let's build campaigns that convert.

Tell me about your business, your audience, and what you're trying to achieve. I'll tell you what's realistic.

Start a conversation