Blog
Practical thinking on digital marketing.
No fluff, no trend-chasing. Articles written for Irish business owners who want to understand what is actually going on with their marketing.
Web design
How much does website design cost in Ireland?
Compare published Irish prices, understand what changes a quote and use the calculator to plan your first-year website budget.
SEO
SEO packages for small business: choosing a bespoke scope
Use the scope planner to decide what SEO support your business needs, who should implement it and what to ask before committing.
Local SEO
Google Business Profile for Irish construction companies
Google Business Profile for Irish construction companies: a practical guide to service areas, categories, project photos, reviews and tracking useful enquiries.
Shopify
Shopify training checklist: what an Irish store owner should learn
A Shopify training checklist for Irish store owners: products, orders, delivery, theme changes, reporting and practical exercises to help you run your own shop.
SEO
SEO audit: what to check before spending more
What should an SEO audit include? A practical guide for Irish businesses to technical checks, content, local visibility and a prioritised plan for improvements.
SEO
SEO rates and pricing: how to compare Irish quotes
Compare SEO rates and pricing in Ireland by scope, deliverables and total cost. Learn what monthly retainers, audits and project fees should actually include.
Social media
UGC Ireland: a practical guide for Irish brands
UGC Ireland explained: how to brief Irish creators, agree usage rights and test content that brings customers, with practical advice for small Irish brands.
Strategy
Ireland's top influencers: who fits your brand?
Explore Ireland's top influencers through sourced examples, then learn how to assess Irish audience reach, campaign fit, creator fees and business results.
Web design
Conversion rate optimisation: where to start
A practical conversion rate optimisation guide for Irish businesses: measure enquiries and sales, fix weak pages and test changes without chasing vanity metrics.
Ecommerce
Tik Tok Shop Ireland: a guide for Irish sellers
Tik Tok Shop Ireland is open to Irish businesses. Learn how TikTok Shop works, what to check before joining and how to judge the real margin from each sale.
Web design
Website maintenance costs Ireland: what to budget
Compare website maintenance costs in Ireland, published plan examples and what to ask about hosting, backups, support and ongoing work before choosing a plan.
SEO
AI SEO for Irish businesses
What the evidence actually supports, what GEO consultants are overselling, and the handful of things genuinely worth doing.
Paid ads
ChatGPT ads in Ireland
Ads went live in Ireland on 24 August 2026. What they look like, who actually sees them, how to buy them, and whether they are worth it yet.
SEO
How much does SEO cost in Ireland?
Real retainer prices, what should be included at each level, and the five questions that tell you whether a quote is honest.
Web design
Why your website isn't getting customers
Visitors but no enquiries is a different problem to no visitors at all. Six reasons sites fail to convert, and where to start.
SEO
Why most small business websites don't rank — and what to do about it
The problem is rarely what people think. Here's a straightforward look at the most common issues and how to fix them without spending a fortune.
Google Ads
How to tell if your Google Ads are actually working
Clicks and impressions are easy to fake. Here's what to actually look at when you want to know if your budget is being well spent.
Web design
The website mistakes that are quietly costing Irish businesses customers
Most of the damage is invisible. A look at the conversion issues that show up again and again on small business sites.
Shopify
Five Shopify things worth fixing before you spend another euro on ads
Driving more traffic to a leaky store is just a faster way to lose money. Here's where to start before you scale.
Local SEO
Local SEO for Irish trades: a practical starting point
If you are a plumber, electrician, or builder trying to show up in local search, this is where to put your energy first.
Strategy
Why the cheapest agency is usually the most expensive decision
A look at how the real cost of bad marketing compounds, and what to ask before hiring anyone to look after your channels.
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