Blog
Practical thinking on digital marketing.
No fluff, no trend-chasing. Articles written for Irish business owners who want to understand what is actually going on with their marketing.
SEO
AI SEO for Irish businesses
What the evidence actually supports, what GEO consultants are overselling, and the handful of things genuinely worth doing.
Paid ads
ChatGPT ads in Ireland
Ads went live in Ireland on 24 August 2026. What they look like, who actually sees them, how to buy them, and whether they are worth it yet.
SEO
How much does SEO cost in Ireland?
Real retainer prices, what should be included at each level, and the five questions that tell you whether a quote is honest.
Web design
Why your website isn't getting customers
Visitors but no enquiries is a different problem to no visitors at all. Six reasons sites fail to convert, and where to start.
SEO
Why most small business websites don't rank — and what to do about it
The problem is rarely what people think. Here's a straightforward look at the most common issues and how to fix them without spending a fortune.
Google Ads
How to tell if your Google Ads are actually working
Clicks and impressions are easy to fake. Here's what to actually look at when you want to know if your budget is being well spent.
Web design
The website mistakes that are quietly costing Irish businesses customers
Most of the damage is invisible. A look at the conversion issues that show up again and again on small business sites.
Shopify
Five Shopify things worth fixing before you spend another euro on ads
Driving more traffic to a leaky store is just a faster way to lose money. Here's where to start before you scale.
Local SEO
Local SEO for Irish trades: a practical starting point
If you are a plumber, electrician, or builder trying to show up in local search, this is where to put your energy first.
Strategy
Why the cheapest agency is usually the most expensive decision
A look at how the real cost of bad marketing compounds, and what to ask before hiring anyone to look after your channels.
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