Web design · Small business

Small business web design

You don't need fifty pages or a six-figure agency retainer. You need a site that loads fast, explains what you do in plain terms, and makes it easy for someone to get in touch — built to actually fit a small business budget.

Small business case study
+188%
Organic traffic, 12 months

An independent Irish business with an outdated site and no local search presence. A rebuild, proper structure, and Google Business Profile work turned a site that brought in almost nothing into the business's main source of new enquiries.

Example project

What a café and bakery website could look like.

A concept for a made-up bakery and café, The Corner Loaf. Opening hours are right there, the menu takes orders, and customers pick a collection time so they can skip the queue. Try it: add a few things from the menu, then choose a pickup time on the phone.

Concept design · not a real business
Bakery and café

Baked this morning. Ready when you are.

Sourdough, pastries and coffee from our corner bakery. Order ahead and skip the queue, or order a cake for the weekend.

Openfrom 7.30amOrderahead, skip the queueCakesmade to order
Today

Today's menu

Baked fresh every morning. When it is gone, it is gone.

Sourdough loafSlow-fermented, baked at 6amBread€6.50
Cinnamon bunOur bestsellerPastry€3.80
Almond croissantTwice-baked, plenty of almondsPastry€4.20
Flat whiteLocally roasted beansCoffee€3.90

Opening hours

Mon to Fri7.30am to 4pm
Saturday8am to 4pm
Sunday9am to 2pm
Order aheaduntil 2pm
★★★★★
The best sourdough in town, and ordering ahead on the way to work is a game changer.Google review
The Corner LoafOn the corner since 2019
The Corner Loaf

Order ahead

Collect at
Total€0

Pay when you collect.

Order in

Add a few things from the menu in the browser window, then pick a collection time on the phone.

01 · Basics

Hours and location first

The most-searched facts about any local business. Right at the top, matching Google exactly.

02 · Orders

Order ahead, skip the queue

Click-and-collect turns the morning rush into pre-paid orders and shorter queues.

03 · Local

Feels like the shop

Warm photos and a voice that sounds like the people behind the counter, not a template.

What's included

Everything your business actually needs.

Most small business sites fail for the same handful of reasons — they're slow, they're vague about what the business does, and there's no clear way to get in touch. None of that requires a big budget to fix, just the right priorities.

A clear homepage that says what you do, who it's for, and why someone should choose you — in the first few seconds

A phone number, contact form and email that are easy to find on every single page

Mobile-first design, since most small business searches happen on a phone

Real photos of you, your premises or your work, not stock imagery that could belong to anyone

Google Business Profile set up and connected, so you show up in local search and maps

A structure you can grow into — new pages added as the business grows, not rebuilt from scratch

Fast load times on ordinary mobile connections, not just on office wifi

A clear, upfront price and timeline before anything starts — no surprise costs later

What matters

Three things that move the needle.

A small business site doesn't need everything. It needs the few things that actually bring in enquiries, done properly.

Clarity over cleverness

A visitor should understand what you do and how to contact you within seconds, without scrolling through jargon or a homepage carousel.

Findable on Google

Most small business enquiries start with a search. A site built with basic SEO foundations and a proper Google Business Profile gets found first.

A budget that makes sense

You're not paying for features you'll never use. Every euro goes toward what actually helps a small business convert visitors into enquiries.

Two café owners standing proudly behind their counter
Coverage

Whatever kind of small business you run.

Sole traders, family businesses, local shops and small teams — the fundamentals are the same, whatever you sell or offer.

Sole traders Local shops Trades & services Consultants Family businesses New startups Side businesses going full-time
Process

Three steps, no faff.

01

Scope

A short conversation about what the business does, who your customers are, and what's not working with your current site or presence.

02

Design and build

A fast, mobile-first site built around what your customers actually need to know, with clear pricing agreed up front.

03

Launch and grow

We launch, set up Google Business Profile properly, and you get trained to make simple updates yourself going forward.

Your website is your best salesperson.

For most small businesses, the website is doing the work a salesperson would do at nine o'clock on a Sunday night, when someone's decided to look for what you offer. If it's slow, vague or looks abandoned, that potential customer moves on to the next search result before you ever hear from them.

The businesses that win aren't necessarily the biggest — they're the ones that show up clearly when someone's looking, load instantly on a phone, and make the next step obvious. That's a smaller job than most agencies make it sound, and it doesn't need to cost what most agencies charge for it.

Once the site is live, SEO is usually the next lever worth pulling — or see the main web design page for the full picture.

Questions

Common questions.

What does a small business website cost?+

Most small business sites run in the low-to-mid four figures depending on scope, with optional monthly SEO support after launch. You'll get a clear quote up front, no hidden retainers.

I don't have much content yet — is that a problem?+

No. I'll give you a simple content brief and guide you through what's needed. Most small business sites need less content than people assume — clarity matters more than volume.

How long does it take?+

Most small business sites take three to six weeks from sign-off to launch, depending on how quickly content and feedback come together.

Can I update the site myself later?+

Yes. I'll walk you through how to make common updates yourself. If you'd rather not touch it, I offer a small monthly maintenance arrangement instead.

Do you only work with businesses in Cork?+

I'm based in Cork but work with small businesses across Ireland. Most of the process happens remotely, with a clear brief at the start and check-ins along the way.

What if my business grows and I need more pages later?+

The site is structured so new pages can be added cleanly as the business grows, rather than needing a full rebuild every time something changes.

Get started

Talk about your business website

Tell me a bit about the business and what's not working with the current site or enquiries. I will come back within a working day, with honest thoughts.

Start the conversation