Looking for a PPC agency in Ireland?
Work directly with the person managing your campaigns. I help Irish businesses connect paid search, suitable landing pages and meaningful tracking, with a clear scope and a budget that has a business reason behind it.
PPC management beyond the click.
Commercial planning
We start with your offer, margins, capacity and the enquiries or purchases you need. The campaign budget should follow that picture. Buying more traffic makes little sense if the business cannot fulfil the work or the economics do not add up.
Account review
For existing campaigns, I review structure, search terms, conversion actions and where money is going. The result is a practical set of priorities, with a distinction between wasted spend, measurement problems and opportunities worth testing.
Campaign structure
Search campaigns should reflect customer intent and the services you actually provide. I plan relevant ad groups, messages, exclusions and locations. For suitable ecommerce projects, Shopping and Performance Max can form part of the agreed Google Ads scope.
Conversion measurement
We define which actions matter before judging results. A completed enquiry, a phone interaction and a purchase need different interpretation. I review tracking with the aim of measuring useful outcomes and avoiding duplicated or misleading conversions.
Landing page alignment
The page after the click should carry the same offer and help the customer act. I review the message, contact route and mobile journey. Any page design or development work is identified in the proposal rather than assumed to be included.
Ongoing management
I review performance, search terms, bids and creative, then report the decisions and results clearly. We discuss enquiry quality or order contribution alongside cost per conversion, so a cheap lead does not hide poor business value.
A named person.
A clear account.
If you are choosing between a PPC agency and an independent consultant, I offer direct contact and a focused scope. I am based in Cork and work with businesses across Ireland. Google Ads is the core paid-search service; any social advertising or website work is agreed as part of the wider plan.
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01
You keep ownership and access to your advertising account, campaign history and business data. Management should not make it difficult to leave.
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02
Ad spend and management fees are separate. My existing Google Ads service uses flat-rate management, with the scope agreed before campaigns are managed.
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03
The launch plan covers tracking, destinations and relevant locations. Tests have a defined budget and a reason for running.
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04
Reports explain what was spent, what useful actions were measured and what I changed. Customer feedback informs the next decision.
Common questions.
Is this different from your Google Ads service?+
This page explains the broader decision and working arrangement when choosing PPC support for an Irish business. The Google Ads management page covers the platform service, existing results and published starting fees. The work is connected; you do not need to buy two separate services to have a campaign managed.
What are your fees and how much should I spend on ads?+
My existing Google Ads service lists management from €350 per month, separate from ad spend. The right campaign budget depends on the market, offer and conversion economics. I will confirm both costs in the proposal, including any setup or landing-page work, rather than treating a published starting fee as a quote for every account.
Can you target customers in Ireland or a smaller area?+
Yes, the campaign should reflect where you can serve customers. Location settings need careful review: Google Ads distinguishes presence from interest in a location for relevant campaign types. I check the suitable settings and reporting rather than assuming an Ireland target excludes every overseas visitor. See Google's location targeting explanation.
Do you manage Meta or TikTok ads too?+
I also offer social media advertising. Paid social and paid search serve different jobs, so the choice follows your audience and offer. We agree which channels belong in the scope and how the budget is divided before adding them.
How do you measure a successful PPC campaign?+
We choose the useful actions and review what happens after them. For a service business that includes whether an enquiry is suitable; for a shop it includes order value, refunds and contribution. Google's conversion-tracking guidance describes the different measurement routes. A dashboard conversion should still be checked against business records.
Will PPC improve my organic rankings?+
Advertising and organic search are separate. Buying ads does not buy better organic positions. If you need a longer-term organic programme as well, see search engine optimisation in Ireland. The plan should explain what each channel contributes.
What if my landing page needs work?+
We can agree focused improvements or a broader website redesign where that is justified. Before spending more, read how to tell if Google Ads are working and the conversion rate optimisation guide.
Put a clear plan
behind your ad spend.
Tell me what you advertise, what you spend and which results you need. I will explain what I would review first and whether I am the right person to help.
Start a conversation