Sea cave explorer
2.5 hours, beginners welcome. Paddle into caves and under arches.
€65 pp
Web design · Tourism & hospitality
Web design for tourism
Someone finds you on their phone, often from another country, often already comparing three other places. Your site has seconds to look trustworthy, show availability, and make booking direct — not through a platform taking a cut — the obvious choice.
Local SEO case study
+405%
Organic traffic, 12 months
An Irish business with minimal online presence and heavy reliance on third-party platforms. A new site, proper local SEO and Google Business Profile work delivered a 405% increase in organic traffic — and a growing share of direct, commission-free bookings.
Example project
What a tour company's website could look like.
A concept for a made-up sea kayaking company, Seastack. Each trip shows its length, level and price, availability is live, and the total updates as you add people. Try it: tap Book on a trip, then pick a date and the number of paddlers on the phone.
Concept design · not a real business
Guided sea kayaking
Paddle the wild Atlantic coast.
Guided trips for complete beginners and confident paddlers. All gear included, small groups, and a guide who knows the water.
All gearincludedMax 8per groupFreeweather rebooking
Trips
Choose your trip
No experience needed for most trips.
Sunset paddle
2 hours on calm water as the sun goes down.
€55 pp
Full-day expedition
6 hours, some experience. Lunch on a hidden beach.
€140 pp
★★★★★
Never kayaked before and ended up paddling through a sea arch. Brilliant guides, every bit of gear provided.TripAdvisor reviewSeastack · Book
Book your trip
Trip
Date
Start time
Paddlers
Total€0
Free rebooking if the weather turns.
You're booked
Tap Book on a trip in the browser window, then choose a date and number of paddlers on the phone.
01 · Trips
Every trip, clearly sold
Duration, level and price on each trip, so visitors choose quickly from their phone.
02 · Availability
Live dates, instant booking
Visitors plan on the go. Instant confirmation beats an email that arrives after they have booked elsewhere.
03 · Worry
Questions answered first
Weather, ages, what to bring. Answering the worries up front is what turns a maybe into a booking.
What's included
Everything your guests actually need.
Most Irish tourism sites lean entirely on Booking.com or TripAdvisor, paying commission on every guest a good site could have converted directly. A site that loads fast, shows real availability and answers the obvious questions wins the direct booking.
Direct booking built in, or a clean link to the booking engine you already use
Real photography of rooms, views and activities — not stock images that could be anywhere
Fast load times on mobile data, since most visitors are searching on the move, often abroad
Clear answers to what people actually ask — parking, pets, check-in times, accessibility
Seasonal availability and pricing that's genuinely kept up to date
Nearby attractions and things to do, so you're part of planning the whole trip, not just one stop
Reviews shown on-site as well as on third-party platforms, building trust before anyone clicks away
Google Business Profile setup, decisive for “near me” and map-based tourist searches
What matters
Three things that move the needle.
Tourism decisions often happen mid-trip, on a phone, with patchy signal and other tabs open comparing you to the place down the road.
Direct bookings, not commission
Every booking made through a platform is a slice of revenue gone. A site built to convert direct bookings pays for itself quickly.
Trust before they arrive
Real photos, honest descriptions and visible reviews reassure someone who's never been to your part of Ireland before.
Findable when it counts
Seasonal search spikes reward sites that are already set up and ranking before the season starts, not scrambling once it has.
Coverage
Built around what people actually search for.
Every part of the business gets a clear place on the site, structured around real search terms — “B&B near [place] availability”, “things to do near [place]” — so the right visitor lands on the right page.
B&Bs & guesthouses
Self-catering & holiday lets
Activity & tour providers
Visitor attractions
Glamping & campsites
Small hotels & hostels
Heritage & walking tours
Process
Three steps, no faff.
01
Scope
We talk through what's bringing in bookings today, how much relies on third-party platforms, and what the site needs to do first.
02
Design and build
A fast, mobile-first site built around how visitors actually search and decide, with direct booking front and centre.
03
Launch and grow
We launch, set up Google Business Profile properly, and grow local visibility with SEO ahead of your next season.
Google and the booking platforms are the real front door.
For tourism and hospitality, most first impressions happen on Google Search, Google Maps or a booking platform, not on the website itself — photos, reviews and availability all show up before anyone clicks through. If those details are wrong, outdated or missing, the website barely gets a chance.
A properly built site and a properly maintained Google Business Profile work together: accurate availability, photography that represents the place honestly, and reviews that keep landing because asking for them is part of the process. From there, the site's job is to make the direct, commission-free booking the easy choice.
Pairs well with social media ads for seasonal pushes, or see the main web design page for the full picture.
Questions
Common questions.
Why do tourism businesses need a different approach to web design?+
Because a large share of visitors are unfamiliar with the area, often searching from abroad, and often already comparing several options at once. The site has to build trust fast and make booking directly the obviously easier choice over a third-party platform.
Can you integrate our existing booking engine?+
Yes — whether you use a dedicated PMS booking engine, a widget from Booking.com's partner tools, or something else, it gets built into the site properly rather than just linked out to a page that looks nothing like your brand.
Should we still list on Booking.com and Airbnb?+
Usually yes, for reach — but the goal is to make your own site the better option for anyone who finds you there and looks you up directly, saving you the commission on those bookings.
Can I update availability and prices myself?+
Yes. The site is built so you can update seasonal pricing, availability and details yourself, alongside proper training on how to do it.
What does it cost?+
Most tourism and hospitality websites run in the low-to-mid four figures depending on scope, with optional monthly SEO or social media support ahead of peak season. Clear quote up front, no hidden retainers.
Do you only work with tourism businesses in Cork?+
I'm based in Cork but work with tourism and hospitality businesses across Ireland. Most of the work happens remotely, with a clear brief at the start and ongoing check-ins.
Get started
Talk about a tourism website
Tell me a bit about the business and how much of your business currently relies on third-party platforms. I will come back within a working day, with honest thoughts.
Start the conversation