Kitchens
Hand-painted and oak kitchens, from first sketch to final fit.
Free design visit
Web design · Carpenters
Web design for carpenters
A carpenter's best sales tool is the work itself. Most carpenter websites bury it behind a generic template. I build sites that put your finished kitchens, staircases and fit-outs front and centre, so the next enquiry comes pre-sold.
Local SEO case study
+405%
Organic traffic, 12 months
An Irish trade business with minimal online presence. A new site, proper service pages, Google Business Profile work and ongoing local SEO delivered a 405% increase in organic traffic, and a steady stream of qualified enquiries with it. The same playbook works for carpenters.
Example project
What a joinery website could look like.
A concept for a made-up joinery workshop, Oakmark. The work sells itself in big photos, each type of project gets a clear starting point, and enquiries arrive with photos and a budget attached. Try it: choose a project, add photos, and send it to the workshop on the phone.
Concept design · not a real businessBespoke joinery
Made to measure, built to last.
Kitchens, staircases, wardrobes and built-ins, designed and made in our own workshop and fitted by the people who built them.
OwnworkshopFreedesign visitSolidtimber, no shortcuts
Our work
What we make
Staircases
Oak, ash and glass staircases, new builds or replacing tired ones.
Measured on site
Wardrobes and built-ins
Fitted wardrobes, alcove units and window seats that use every inch.
Free design visit
Who you deal with
The people who make it
The team
MMichaelJoiner, 22 years
GGráinneDesigner
TTomFitter
★★★★★
Our staircase is the first thing everyone mentions. Michael talked us through every option and fitted it in two days.Customer, kitchen and stairs projectOakmark · New project
Tell us about it
Project
Rough budget
Photos of the space
Your name
We reply within two working days.
Sent to the workshop
Pick a project in the browser window, then send the enquiry with photos on the phone.
01 · Photography
The work does the talking
Large, honest photos of finished projects. For joinery, that is the whole sales pitch.
02 · Enquiries
Photos and budget up front
Every enquiry arrives with the space, the project type and a rough budget, so the first call is useful.
03 · Trust
Real people, real workshop
Showing who makes and fits the work separates a craftsman from a flat-pack fitter.
What's included
Everything your business actually needs.
Most carpenter websites in Ireland are a handful of blurry job photos, a Facebook link and a phone number that may or may not still work. Meanwhile the work itself, kitchens, staircases, built-in furniture, is genuinely impressive and barely shown. A site that presents that work properly, loads fast on a phone, and makes getting a quote easy wins the job before a call is ever made.
A proper portfolio gallery organised by job type — kitchens, staircases, built-in storage, decking
A simple quote request form that captures the details you actually need before the first call
Real photography of finished jobs, not stock images of someone else's kitchen
Clear service pages for bespoke joinery, fitted furniture, renovations and repairs
Google Business Profile setup and a steady review-gathering process, decisive for “near me” searches
Fast load times on site, since half your traffic is someone standing in their kitchen deciding right now
What matters
Three things that move the needle.
People choosing a carpenter are making a trust decision, usually for a job costing thousands. The website is often the only evidence they see before picking up the phone.
The portfolio does the selling
A gallery of real, well-photographed work builds more trust in thirty seconds than any amount of copy about craftsmanship.
Quotes without the phone tag
A proper enquiry form that asks the right questions upfront means fewer wasted calls and better-qualified leads.
Found before the recommendation
Word of mouth is powerful, but a site that ranks locally catches the customers who don't already know a carpenter.
Coverage
Built around what people actually search for.
Every part of the business gets a clear place on the site, structured around what people actually search for — “bespoke kitchen carpenter”, “fitted wardrobes near me”, “staircase renovation” — so the right visitor lands on the right page.
Bespoke kitchens
Staircases
Fitted wardrobes
Decking & outdoor
Restoration & repairs
Custom furniture
Home renovations
Process
Three steps, no faff.
01
Scope
We talk through what's bringing in enquiries today, what isn't, and what the site needs to do first. Practical, no jargon.
02
Design and build
A fast, mobile-first site built around your best work. Real photography, clear structure, easy to update as new jobs finish.
03
Launch and grow
We launch, set up Google Business Profile properly, and grow local visibility with SEO and reviews over the following months.
Word of mouth still needs a website.
Most carpenters get plenty of work through recommendations, and that's not going to change. But when someone gets your name from a friend, the first thing they do is search for you, and what they find decides whether they call or quietly move on to the next name on the list.
A site that loads fast, shows real finished work and makes it obvious how to get a quote turns that search into a booked job instead of a missed one. It also catches the customers who never had a recommendation to begin with, and were just searching “carpenter near me” with a job that needs doing.
Pairs well with social media ads to promote finished jobs, or see the main web design page for the full picture.
Questions
Common questions.
Why do carpenters need a different approach to web design?+
Because the work sells itself if it's shown properly, and most carpenter sites don't show it properly at all. A generic small business template treats a bespoke kitchen the same as a plumbing repair. The site needs a real portfolio, not a bullet-point list of services.
I don't have great photos of past jobs. Is that a problem?+
It's worth fixing going forward, since photos are one of the biggest factors in winning new work, but we can start with what you have and build a plan to photograph new jobs properly as they finish.
Can I update the portfolio myself as I finish new jobs?+
Yes. The site is built so you can add new projects yourself without needing to contact anyone, alongside proper training on how to do it.
What does it cost?+
Most carpenter and joinery websites run in the low-to-mid four figures depending on scope, with optional monthly SEO or social media support after launch. Clear quote up front, no hidden retainers.
Do you only work with carpenters in Cork?+
I'm based in Cork but I work with carpenters and joiners across Ireland. Most of the work happens remotely, with a clear brief at the start and ongoing check-ins.
Get started
Talk about a carpentry website
Tell me a bit about the business and what's not working with the current site or enquiries. I will come back within a working day, with honest thoughts.
Start the conversation