Web design for physios that keeps the clinic booked.
Websites for Irish physiotherapy and sports injury clinics. Built to turn searches for back pain, injuries and rehab into booked appointments — with the CORU registration and insurance details patients check first.
An Irish healthcare-adjacent local business with minimal online presence. A new site, proper service pages, Google Business Profile work and ongoing local SEO delivered a 405% increase in organic traffic, and a steady stream of qualified enquiries with it. The same playbook works for physiotherapy clinics.
Everything your business actually needs.
People search for a physio at the exact moment something hurts — after the match, after lifting the wrong box, three weeks into back pain that is not going away. They want to know three things fast: can you fix this, are you properly qualified, and can they get an appointment this week. Most Irish clinic sites answer none of them quickly. I build sites that answer all three above the fold.
Condition pages for what patients actually search (back pain, knee injuries, shoulder pain, sciatica, sports injuries)
CORU registration and chartered status displayed properly — patients and insurers both check
Online booking integration (Cliniko, Jane, or whatever you use) or a same-week appointment request flow
Health insurance information made clear: VHI, Laya, Irish Life Health cover for chartered physiotherapy
Real photos of the clinic and team — familiarity reduces the barrier for first-time patients
Google Business Profile setup and a steady review-gathering process
Fast, mobile-first build for someone searching one-handed while holding an ice pack
Honest reporting on bookings and enquiries, not vanity rankings
Three things that move the needle.
Physio is bought at a moment of pain and urgency. The clinic that looks qualified and bookable this week gets the appointment.
Bookable, visibly
Online booking or same-week appointment requests, front and centre. Friction here is the biggest leak.
Chartered and covered
CORU registration and insurer recognition displayed where patients look — it settles the trust question instantly.
Condition-first content
Pages organised around the pain, not the technique. Patients search "back pain", not "manual therapy".
Built around what people actually search for.
Every condition and service gets its own page, structured around what patients actually search for — "physio for back pain Cork", "sports injury clinic near me", "post-surgery rehab" — so the right patient lands on the right answer.
Three steps, no faff.
Scope
We talk through the caseload you want more of, how patients currently find and book you, and where enquiries drop off. Practical, no jargon.
Design and build
A fast, mobile-first site built around conditions, credentials and booking. Real photography and insurer information included.
Launch and grow
We launch, set up Google Business Profile properly, and grow local visibility with SEO and reviews over the following months. Bookings build steadily.
The clinic that removes friction gets the booking.
Someone in pain does not browse — they act. They search, scan two or three results, and book whichever clinic makes it easiest while looking properly qualified. Every extra step, every unanswered question about cover or credentials, sends them to the next result.
A well-structured clinic site turns that urgency into your advantage: condition pages that match the search, credentials that settle trust instantly, and booking that works at 10pm when the decision actually gets made.
Pairs well with SEO for the conditions you treat, or see the main web design page for the full picture.
Common questions.
Why do physios need a different web design approach?+
Because patients search by symptom, decide under urgency, and check credentials before booking. That means condition-first content, CORU and chartered status made visible, insurer cover explained, and booking friction removed. A generic template gets none of this right.
Does online booking really matter?+
Enormously. A large share of physio bookings happen outside clinic hours — evenings, weekends, straight after the injury. If booking requires a phone call during hours you are treating patients, those bookings go to whichever clinic answers or books online. Integration with Cliniko, Jane or similar usually pays for the site by itself.
Can you write the condition pages?+
Yes, with your clinical review. I draft patient-friendly pages around the conditions you want more of, you correct anything clinically imprecise, and we publish content that is both accurate and readable. You stay the expert; I make the expertise findable.
We also run classes — can the site handle that?+
Yes. Pilates, strength and rehab classes get their own pages with schedules and sign-up, structured so class clients and one-to-one patients each find their path quickly.
What does it cost?+
A typical clinic website runs in the low-to-mid four figures depending on scope, with optional monthly SEO after launch. Clear quote up front, no hidden retainers. The site stays yours.
Do you only work with physios in Cork?+
I'm based in Cork but I work with clinics across Ireland. Most of the work happens remotely, with a kickoff call and ongoing check-ins.
Talk about a clinic website
Tell me a bit about the clinic and the caseload you want more of. I will come back within a working day, with honest thoughts.
Start the conversation